We can do this together
hagebau
DIY has an image problem: blood, sweat, and tears seem inevitable when amateurs pick up a hammer or drill. Hardware stores are often seen as a necessary evil—a place where you have to ask your way around, only to end up buying the wrong materials anyway.
Under the new claim "Together it works," hagebaumarkt introduces a radical shift in perspective: DIY doesn’t have to be a lonely struggle. The campaign uses humor and joy to show that projects succeed when you're not battling alone—but supported along the way.
The integrated campaign sets new standards just in time for the fall season: A main film in various lengths and formats, seven OOH key visuals, extensive social media activations, and radio spots roll out across Germany and Austria. At the heart of it all: a memorable copy-visual mechanism that communicates the new positioning with playful ease.
| Production | Markenfilm Hamburg GmbH |
| Direction | Christian Schilling |
| Photographer | Timmo Schreiber |
