Better insured than sorry
SIGNAL IDUNA
Insurance has an image problem: it’s necessary, but far from sexy. Dental supplementary insurance suffers from double neglect – no one likes thinking about broken teeth, and even less about the cost. Most people put the topic off until the first expensive dental procedure becomes unavoidable.
Under the motto "Better to have it than need it," we created a campaign that breaks with industry tradition – and makes a bang in the truest sense of the word.
Three short digital spots depict everyday situations that escalate faster than expected. While the protagonists aren’t laughing by the end, one thing is clear: they urgently need dental insurance. Dark humor meets harsh reality.
The three entertaining digital spots form the heart of a cross-media campaign: each tells a story that everyone can relate to—but no one wants to experience themselves. The series is supported by a comprehensive social media strategy: video ads, stills, carousels, stories, and performance ads roll out across YouTube, Facebook, Instagram, Google, and Pinterest. Every channel is equipped with tailored formats designed to spark attention—and encourage sharing.
| Production | Markenfilm GmbH |
| Direction | Christian Schilling |
| DOP | Tim Weskamp |
| Post-production | Zornshot |
| Recording studio | Not A Machine |
