The Extra Mile
Evonik
Evonik and Borussia Dortmund share a long-standing, successful partnership. But the potential of this connection extends far beyond regional boundaries. Evonik aims to leverage its BVB sponsorship strategically – to increase brand awareness and position itself among international decision-makers in key industries as a high-performing, innovative partner.
Under the motto “We go beyond,” Evonik launches a campaign that goes far beyond traditional sponsorship marketing. It highlights the parallels between top-level sports and innovation: the extra mile that both Evonik and BVB go every day to push beyond their limits.
The Champions League becomes the perfect stage for this message – an international arena that reaches exactly the audiences Evonik wants to engage.
| Production | Zauberberg |
| Direction | Lukas Tielke |
At the heart of the campaign is an online film that interweaves two worlds of excellence. BVB stars like Julian Brandt, Niklas Süle, Serhou Guirassy, Marcel Lotka, Alexander Meyer, Yan Couto, and Cole Campbell demonstrate peak performance on the field – while Evonik employees shine in their labs and production facilities.
The message becomes tangible: in both worlds, it’s about precision, innovation, and the drive to go beyond limits. Both teams push themselves further – one through goals, the other through technological and innovation expertise.
The campaign is strategically launched alongside BVB’s Champions League matches across European, U.S., and Asian markets. LinkedIn serves as the primary channel, directly targeting decision-makers in relevant industries.
