Social Schedule
hvv
The Hamburg Transport Association (HVV) moves millions of people through the city every day – but on social media, it was virtually invisible. While target audiences have long made themselves at home on Instagram, TikTok, and other platforms, HVV was still communicating through traditional channels. That had to change.
The answer lies in a clever play on words: HVV doesn’t just move people physically from A to B – it can also move them emotionally. Centered around the key question “And what moves you?”, a content strategy emerges that goes far beyond timetables and delay updates.
The goal: to establish HVV as an integral part of Hamburg’s way of life and to foster genuine brand loyalty. Instagram becomes a stage for the human stories behind mobility.
From social strategy and content creation to performance analysis – everything comes from a single source. Community management becomes the centerpiece: real dialogue instead of one-way communication. HVV transforms from an anonymous transport provider into a relatable mobility partner. The spirit of Hamburg, mobility lifestyle, and urban storytelling merge into a unique Instagram identity.
The result: a breakthrough that exceeds all expectations. Within the first month, the channel gains nearly 2,000 active followers. More importantly, a new dialogue platform emerges – enabling HVV to engage with people around the one question that truly matters: “And what moves you?”
