Shopping-Fails
BSI
Online shopping has become second nature – fast, convenient, and seemingly safe. But this false sense of security makes consumers easy targets for cybercriminals. Fake shops, phishing emails, and insecure payment methods are lurking everywhere in the digital shopping paradise.
The central question for the Federal Office for Information Security: How do you break through the complacency that routine creates?
We shift carefree online behavior into real life – making visible just how absurd some digital habits truly are. Three entertaining shopping fails use tongue-in-cheek humor to show that carelessness – whether online or offline – is never a good idea.
The message becomes tangible: What no one would do in real life should also be off-limits online.
The three spots are broadcast on major streaming platforms such as Netflix, Amazon Prime, various media libraries, and via Addressable TV – supported by an OOH campaign, extensive social media measures, and online audio ads. All activities lead to the campaign website einfachaBSIchern.de, which compiles the best tips and tricks for improving cyber security.
| Production | Zauberberg |
| Direction | Max Millies |
