Cyber Heroes
BSI
The Federal Office for Information Security (BSI) is responsible for safeguarding the public against cyber threats—from phishing emails and insecure passwords to fake social media accounts. The challenge lies in making a wide audience interested in security tips that are simple to implement in daily life. Because only those who are well informed can truly protect themselves.
The campaign humorously showcases the effect of BSI’s security tips: ordinary people become cyber heroes through the right knowledge.
Three eye-catching online films show the transformation from ordinary people to digital heroes. Five supporting still-image visuals, a nationwide DOOH campaign, and social media formats reinforce the message. An accompanying landing page provides in-depth information as well as concrete tips and tricks for safer online behavior—clear, practical, and immediately actionable. This turns awareness-raising into an entertaining form of empowerment for everyday digital life.
| Production | Markenfilm |
| Direction | Christian Schilling |
| Photographer | Timmo Schreiber |
